Starbucks celebrated 40 years of sourcing, roasting and serving the world's highest quality coffee. I participated on the design teams that rolled out its new in-store look focusing on the iconic Siren, and a simultaneous global launch of handcrafted and artfully made beverage and food offerings. Through developing visual product presentation plans and standards for Starbucks retail stores, we created a "customer journey" unique to the Starbucks brand.