The Garden of the Coastal Plain needed a name and brand that set them apart from other gardens, telling everyone where they were, what made them unique and attracting new demographics. That is when the new Botanic Garden at Georgia Southern University brand was born. 

Located just off the campus of the Georgia Southern University, A Better Buzz developed a fresh, modern, versatile and adaptable identity to pair with the new master plan for the Garden. Taking cues from the colors in the Garden and a plant native to the Statesboro area, the saw palmetto, the new identity is vibrant, energetic and immediately recognizable.